Privacy Policy

Anderson & Sons Asphalt (“we,” “us,” or “our”) operates the website andersonandsonsasphalt.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our website, you agree to the practices described below.

If you have questions about this policy, you can reach us at:

Anderson & Sons Asphalt
12002 Anchor Way, Largo, FL 33778
📞 (727) 614-2580
🌐 andersonandsonsasphalt.com

Information We Collect

We collect information in two ways: directly from you when you fill out a form on our site, and automatically through cookies and analytics tools as you browse.

Information you provide directly: When you submit a contact form, request a free estimate, or request a callback, we may collect:

  • Your name
  • Email address
  • Phone number
  • Property address or service location
  • Details about your project or service request

Information collected automatically: When you visit our website, certain data is collected automatically through cookies, Google Analytics, Google Tag Manager, and Google Maps. This may include your IP address, browser type, pages visited, time spent on the site, and general geographic location. This data does not identify you personally.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiry, estimate request, or callback request
  • Contact you about your project or services you’ve asked about
  • Improve our website and user experience
  • Measure the performance of our advertising (Google Ads)
  • Understand how visitors find and use our site (Google Analytics)

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

Google Services We Use

Our website uses several Google services that may collect or process data on our behalf:

Google Ads: We run advertising through Google Ads to help local homeowners and businesses find us. Google may use cookies to show our ads to people who have previously visited our site (remarketing) and to track whether ad clicks result in contact form submissions or calls. You can opt out of Google’s interest-based advertising at adssettings.google.com.

Google Tag Manager (GTM): We use Google Tag Manager to manage and deploy tracking scripts on our site, including our Google Ads and Analytics tags. GTM itself does not collect personal data — it simply controls when other tags fire.

Google Analytics: We use Google Analytics to understand how visitors interact with our website — which pages are visited, how long people stay, and where traffic comes from. This data is aggregated and anonymous. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.

Google Maps: Our website may embed a Google Map to display our service area or business location. When you interact with an embedded map, Google may collect data per their own privacy policy. You can review Google’s privacy practices at policies.google.com/privacy.

We only use Google’s tools to better serve our local customers and measure our marketing — we never sell your data or use it for purposes unrelated to your inquiry.

Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies for the following purposes:

  • Analytics: To understand site traffic and visitor behavior (Google Analytics)
  • Advertising: To measure ad performance and enable remarketing (Google Ads)
  • Functionality: To enable embedded maps and other features (Google Maps)

You can control or disable cookies through your browser settings. Note that disabling cookies may affect how parts of our site function. Most browsers allow you to refuse new cookies, delete existing cookies, or receive a warning before a cookie is stored.

How We Protect Your Information

We take reasonable precautions to protect the information you submit through our forms. Our website uses HTTPS encryption to secure data in transit. We limit access to your personal information to staff who need it to respond to your inquiry.

That said, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we take the protection of your information seriously.

Third-Party Links

Our website may contain links to third-party websites (for example, review platforms or partner resources). We are not responsible for the privacy practices of those sites and encourage you to review their policies before submitting any personal information.

Children’s Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted information through our site, please contact us and we will remove it promptly.

Your Rights & Choices

You have the right to:

  • Request access to the personal information we hold about you
  • Ask us to correct or delete your information
  • Opt out of Google’s interest-based advertising
  • Opt out of Google Analytics tracking
  • Contact us at any time with privacy-related questions or concerns

To exercise any of these rights, email or call us using the contact information at the top of this page. We will respond within a reasonable timeframe.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll revise the “Last Updated” date at the top of this page. We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

Questions? We’re Happy to Help.

If you have any questions about this Privacy Policy or how we handle your information, reach out to us directly. We’re a local, family-owned business — real people answer the phone.

Contact Us